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There are 21102 results for: content related to: The Sociology of Celebrity

  1. Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 690–703, Astrid Keel and Rajan Nataraajan

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20555

  2. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 639–650, Sejung Marina Choi and Nora J. Rifon

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20550

  3. Eclipsing: When Celebrities Overshadow the Brand

    Psychology & Marketing

    Volume 31, Issue 11, November 2014, Pages: 1040–1050, Jasmina Ilicic and Cynthia M. Webster

    Version of Record online : 9 OCT 2014, DOI: 10.1002/mar.20751

  4. A model of advertising format competition: on the use of celebrities in ads

    Canadian Journal of Economics/Revue canadienne d'économique

    Volume 46, Issue 4, November/novembre 2013, Pages: 1606–1630, C. Robert Clark and Ignatius J. Horstmann

    Version of Record online : 14 NOV 2013, DOI: 10.1111/caje.12056

  5. Star Turn: The Challenges of Theorizing Celebrity Agency

    The Journal of Popular Culture

    Volume 46, Issue 6, December 2013, Pages: 1330–1347, Lorraine York

    Version of Record online : 28 JAN 2014, DOI: 10.1111/jpcu.12091

  6. Politics and Celebrity: A Sociological Understanding

    Sociology Compass

    Volume 5, Issue 3, March 2011, Pages: 190–202, Brian McKernan

    Version of Record online : 10 MAR 2011, DOI: 10.1111/j.1751-9020.2011.00359.x

  7. Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor

    Psychology & Marketing

    Volume 30, Issue 6, June 2013, Pages: 529–541, Nam-Hyun Um

    Version of Record online : 23 APR 2013, DOI: 10.1002/mar.20625

  8. Celebrities in Advertising: Looking for Congruence or Likability?

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 651–662, Nathalie Fleck, Michael Korchia and Isabelle Le Roy

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20551

  9. Celebrity Worship: Critiquing a Construct

    Journal of Applied Social Psychology

    Volume 41, Issue 6, June 2011, Pages: 1356–1370, GAYLE S. STEVER

    Version of Record online : 21 JUN 2011, DOI: 10.1111/j.1559-1816.2011.00765.x

  10. Performance deviations and acquisition premiums: The impact of CEO celebrity on managerial risk-taking

    Strategic Management Journal

    Volume 37, Issue 13, December 2016, Pages: 2677–2694, Sam Y. Cho, Jonathan D. Arthurs, David M. Townsend, Douglas R. Miller and Jeffrey Q. Barden

    Version of Record online : 9 FEB 2016, DOI: 10.1002/smj.2468

  11. Parasocial relationships and self-discrepancies: Faux relationships have benefits for low self-esteem individuals

    Personal Relationships

    Volume 15, Issue 2, June 2008, Pages: 261–280, JAYE L. DERRICK, a SHIRA GABRIEL and a BROOKE TIPPIN b

    Version of Record online : 19 MAY 2008, DOI: 10.1111/j.1475-6811.2008.00197.x

  12. The Evolution of Business Celebrity in American Law and Society

    American Business Law Journal

    Volume 48, Issue 2, Summer 2011, Pages: 177–225, Patricia Sánchez Abril

    Version of Record online : 19 MAY 2011, DOI: 10.1111/j.1744-1714.2011.01114.x

  13. Being True to Oneself: Investigating Celebrity Brand Authenticity

    Psychology & Marketing

    Volume 33, Issue 6, June 2016, Pages: 410–420, Jasmina Ilicic and Cynthia M. Webster

    Version of Record online : 10 MAY 2016, DOI: 10.1002/mar.20887

  14. Celebrity altruism: the good, the bad and the ugly in relationships with fundraising charities

    International Journal of Nonprofit and Voluntary Sector Marketing

    Volume 19, Issue 2, May 2014, Pages: 57–75, Sean P. Kelly, Gareth G. Morgan and Tracey M. Coule

    Version of Record online : 1 APR 2014, DOI: 10.1002/nvsm.1487

  15. The Impact of Negative Publicity on Celebrity Ad Endorsements

    Psychology & Marketing

    Volume 29, Issue 9, September 2012, Pages: 663–673, Des Thwaites, Ben Lowe, Lien L. Monkhouse and Bradley R. Barnes

    Version of Record online : 28 AUG 2012, DOI: 10.1002/mar.20552

  16. Modernism, Celebrity and the Public Personality

    Literature Compass

    Volume 10, Issue 5, May 2013, Pages: 437–448, Rod Rosenquist

    Version of Record online : 30 MAY 2013, DOI: 10.1111/lic3.12064

  17. Celebrity Studies in the Long Eighteenth Century: An Interdisciplinary Overview

    Literature Compass

    Volume 8, Issue 6, June 2011, Pages: 351–362, Cheryl Wanko

    Version of Record online : 1 JUN 2011, DOI: 10.1111/j.1741-4113.2011.00806.x

  18. Do Celebrity Politics and Celebrity Politicians Matter?

    The British Journal of Politics & International Relations

    Volume 14, Issue 3, August 2012, Pages: 346–356, John Street

    Version of Record online : 5 JAN 2012, DOI: 10.1111/j.1467-856X.2011.00480.x

  19. The Democratic Worth of Celebrity Politics in an Era of Late Modernity

    The British Journal of Politics & International Relations

    Volume 14, Issue 3, August 2012, Pages: 407–422, Mark Wheeler

    Version of Record online : 22 MAR 2012, DOI: 10.1111/j.1467-856X.2011.00487.x

  20. Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

    Human Factors and Ergonomics in Manufacturing & Service Industries

    Volume 23, Issue 5, September/October 2013, Pages: 357–367, Jau-Shyong Wang, Yen-Fen Cheng and Yi-Ling Chu

    Version of Record online : 30 MAR 2012, DOI: 10.1002/hfm.20336