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  1. Investor Sentiment, Product Features, and Advertising Investment Sensitivities

    Asia-Pacific Journal of Financial Studies

    Volume 43, Issue 6, December 2014, Pages: 798–837, Miao Luo, Daniel X. Jiang and Jun Cai

    Version of Record online : 8 JAN 2015, DOI: 10.1111/ajfs.12073

  2. INFORMATIVE ADVERTISING: COMPETITION OR COOPERATION?

    The Journal of Industrial Economics

    Volume 57, Issue 1, March 2009, Pages: 147–166, WITNESS SIMBANEGAVI

    Version of Record online : 20 FEB 2009, DOI: 10.1111/j.1467-6451.2009.00367.x

  3. REGULATIONS AND STRATEGY: EVIDENCE ON ADVERTISING

    Annals of Public and Cooperative Economics

    Volume 84, Issue 3, September 2013, Pages: 323–341, Sumit K. MAJUMDAR

    Version of Record online : 5 AUG 2013, DOI: 10.1111/apce.12017

  4. ADVERTISING'S ELUSIVE ECONOMIC RATIONALE: PUBLIC POLICY AND TAXATION

    Journal of Economic Surveys

    Ciaran Driver

    Version of Record online : 27 JUL 2015, DOI: 10.1111/joes.12122

  5. The effect of ad rank on the performance of keyword advertising campaigns

    Journal of the American Society for Information Science and Technology

    Volume 64, Issue 10, October 2013, Pages: 2115–2132, Bernard J. Jansen, Zhe Liu and Zach Simon

    Version of Record online : 19 JUL 2013, DOI: 10.1002/asi.22910

  6. Signaling Unobservable Quality Choice through Price and Advertising: The Case with Competing Firms

    The Manchester School

    Fulan Wu

    Version of Record online : 18 FEB 2016, DOI: 10.1111/manc.12145

  7. Large-Scale Social Protest: A Business Risk and a Bureaucratic Opportunity

    Governance

    Sharon Gilad, Saar Alon-Barkat and Alexandr Braverman

    Version of Record online : 6 OCT 2015, DOI: 10.1111/gove.12173

  8. Advertising and the History of South Asia, 1880–1950

    History Compass

    Volume 13, Issue 8, August 2015, Pages: 361–374, Douglas E. Haynes

    Version of Record online : 28 AUG 2015, DOI: 10.1111/hic3.12252

  9. ADVERTISING DECISION RULES FOR MARKET SHARE MODELS

    Decision Sciences

    Volume 6, Issue 1, January 1975, Pages: 25–36, Charles B. Weinberg

    Version of Record online : 7 JUN 2007, DOI: 10.1111/j.1540-5915.1975.tb00994.x

  10. Advertising, promotion, and the competitive advantage of interwar British department stores

    The Economic History Review

    Volume 63, Issue 4, November 2010, Pages: 1105–1128, PETER SCOTT and JAMES WALKER

    Version of Record online : 18 JUN 2010, DOI: 10.1111/j.1468-0289.2010.00535.x

  11. Advertising and Coordination in Markets with Consumption Scale Effects

    Journal of Economics & Management Strategy

    Volume 14, Issue 2, June 2005, Pages: 377–401, C. Robert Clark and Ignatius J. Horstmann

    Version of Record online : 22 APR 2005, DOI: 10.1111/j.1530-9134.2005.00045.x

  12. Internet Adoption and Advertising Expenditures on Traditional Media: An Empirical Analysis Using a Panel of Countries

    Journal of Economics & Management Strategy

    Volume 21, Issue 4, Winter 2012, Pages: 913–926, Alejandro Zentner

    Version of Record online : 15 OCT 2012, DOI: 10.1111/j.1530-9134.2012.00355.x

  13. Advertising Expensive Mortgages

    The Journal of Finance

    Accepted manuscript online: 20 MAY 2016, UMIT G. GURUN, GREGOR MATVOS and AMIT SERU

    DOI: 10.1111/jofi.12423

  14. Policy on Advertising for Patients

    Clinical Trials Handbook: Design and Conduct

    Curtis L. Meinert, Page: 453, 2012

    Published Online : 16 OCT 2012, DOI: 10.1002/9781118422878.ch150

  15. Marketing Communication Intensity Across Industries

    Decision Sciences

    Volume 23, Issue 3, May 1992, Pages: 758–769, George M. Zinkhan and C. S. Agnes Cheng

    Version of Record online : 7 JUN 2007, DOI: 10.1111/j.1540-5915.1992.tb00416.x

  16. International Research on Advertising and Children

    The Handbook of International Advertising Research

    Hong Cheng, Pages: 414–433, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch21

  17. You have free access to this content
    Retracted: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness

    Psychology & Marketing

    Volume 29, Issue 10, October 2012, Page: 805,

    Version of Record online : 30 JUL 2012, DOI: 10.1002/mar.20565

  18. The impact of initiatives to limit the advertising of food and beverage products to children: a systematic review

    Obesity Reviews

    Volume 14, Issue 12, December 2013, Pages: 960–974, S. Galbraith-Emami and T. Lobstein

    Version of Record online : 12 JUL 2013, DOI: 10.1111/obr.12060

  19. You have free access to this content
    Front Matter

    Kellogg on Advertising & Media: The Kellogg School Of Management

    Bobby J. Calder, Pages: i–xi, 2015

    Published Online : 26 SEP 2015, DOI: 10.1002/9781119198154.fmatter

  20. TARGETED ADVERTISING: THE ROLE OF SUBSCRIBER CHARACTERISTICS IN MEDIA MARKETS

    The Journal of Industrial Economics

    Volume 57, Issue 1, March 2009, Pages: 58–84, AMBARISH CHANDRA

    Version of Record online : 20 FEB 2009, DOI: 10.1111/j.1467-6451.2009.00370.x