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There are 26521 results for: content related to: Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer ( DTC ) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

  1. Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents

    Journal of Consumer Affairs

    Volume 47, Issue 3, Fall 2013, Pages: 485–517, JULIE V. STANTON and DEIRDRE T. GUION

    Version of Record online : 4 OCT 2013, DOI: 10.1111/joca.12018

  2. Effects of a Tax-Time Savings Intervention on Use of Alternative Financial Services among Lower-Income Households

    Journal of Consumer Affairs

    Mathieu R. Despard, Michal Grinstein-Weiss, Chunhui Ren, Shenyang Guo and Ramesh Raghavan

    Version of Record online : 21 DEC 2016, DOI: 10.1111/joca.12138

  3. Young People Are the Front Lines of Financial Inclusion: A Review of 45 Years of Research

    Journal of Consumer Affairs

    Volume 48, Issue 3, Fall 2014, Pages: 535–602, TERRI FRIEDLINE and MARY RAUKTIS

    Version of Record online : 22 OCT 2014, DOI: 10.1111/joca.12050

  4. Consumer Risk Preferences and Higher Education Enrollment Decisions

    Journal of Consumer Affairs

    Stuart J. Heckman and Catherine P. Montalto

    Version of Record online : 21 DEC 2016, DOI: 10.1111/joca.12139

  5. Experimental Evidence on the Effects of Financial Education on Elementary School Students' Knowledge, Behavior, and Attitudes

    Journal of Consumer Affairs

    Volume 49, Issue 1, Spring 2015, Pages: 69–96, MICHAEL BATTY, J. MICHAEL COLLINS and ELIZABETH ODDERS-WHITE

    Version of Record online : 29 DEC 2014, DOI: 10.1111/joca.12058

  6. Consumer Shopping Strategies and Prices Paid in Retail Food Markets

    Journal of Consumer Affairs

    Volume 50, Issue 3, Fall 2016, Pages: 557–584, James K. Binkley and Susan E. Chen

    Version of Record online : 16 JUN 2016, DOI: 10.1111/joca.12098

  7. Do Plain Packaging and Pictorial Warnings Affect Smokers' and Non-Smokers' Behavioral Intentions?

    Journal of Consumer Affairs

    Karine Gallopel-Morvan, Janet Hoek and Sophie Rieunier

    Version of Record online : 3 FEB 2017, DOI: 10.1111/joca.12145

  8. Marketing Genius: The Impact of Educational Claims and Cues on Parents' Reactions to Infant/Toddler DVDs

    Journal of Consumer Affairs

    Volume 48, Issue 2, Summer 2014, Pages: 323–350, SARAH E. VAALA and MATTHEW A. LAPIERRE

    Version of Record online : 30 OCT 2013, DOI: 10.1111/joca.12023

  9. Beyond Door-to-Door: The Implications of Invited In-Home Selling

    Journal of Consumer Affairs

    Volume 48, Issue 1, Spring 2014, Pages: 195–221, PAUL HARRISON, MARTA MASSI and KATHRYN CHALMERS

    Version of Record online : 29 JAN 2014, DOI: 10.1111/joca.12027

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    Anti-consumption, Materialism, and Consumer Well-being

    Journal of Consumer Affairs

    Volume 50, Issue 1, Spring 2016, Pages: 18–47, Michael S. W. Lee and Christie Seo Youn Ahn

    Version of Record online : 19 JAN 2016, DOI: 10.1111/joca.12089

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    Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds

    Journal of Consumer Affairs

    Volume 50, Issue 1, Spring 2016, Pages: 193–223, Suzanne C. Makarem and Haeran Jae

    Version of Record online : 23 JUL 2015, DOI: 10.1111/joca.12080

  12. Borrowing Capacity and Financial Decisions of Low-to-Moderate Income First-Time Homebuyers

    Journal of Consumer Affairs

    Volume 47, Issue 3, Fall 2013, Pages: 375–403, STEPHANIE MOULTON, CÄZILIA LOIBL, ANYA SAMAK and J. MICHAEL COLLINS

    Version of Record online : 30 OCT 2013, DOI: 10.1111/joca.12021

  13. Presentation Format and Financial Literacy: Accessibility and Assessability of Retirement Savings Statements

    Journal of Consumer Affairs

    Volume 49, Issue 3, Fall 2015, Pages: 519–549, F. Douglas Foster, Juliana Ng and Marvin Wee

    Version of Record online : 31 AUG 2015, DOI: 10.1111/joca.12087

  14. Giving Consumers a Fair Chance: The Ideological Battle over Mandatory Grading in the 1930s and 1940s

    Journal of Consumer Affairs

    Volume 48, Issue 1, Spring 2014, Pages: 34–61, INGER L. STOLE

    Version of Record online : 3 FEB 2014, DOI: 10.1111/joca.12029

  15. Investigating the Disconnect between Financial Knowledge and Behavior: The Role of Parental Influence and Psychological Characteristics in Responsible Financial Behaviors among Young Adults

    Journal of Consumer Affairs

    Volume 49, Issue 2, Summer 2015, Pages: 376–406, NING TANG, ANDREW BAKER and PAULA C. PETER

    Version of Record online : 25 MAR 2015, DOI: 10.1111/joca.12069

  16. Antecedents and Implications of Expiration Date Search Effort

    Journal of Consumer Affairs

    Purvi Shah and Adrienne Hall-Phillips

    Version of Record online : 3 FEB 2017, DOI: 10.1111/joca.12141

  17. Credit Where None Is Due? Authorized-User Account Status and Piggybacking Credit

    Journal of Consumer Affairs

    Volume 47, Issue 3, Fall 2013, Pages: 518–547, KENNETH P. BREVOORT, ROBERT B. AVERY and GLENN B. CANNER

    Version of Record online : 30 OCT 2013, DOI: 10.1111/joca.12020

  18. Testing a Measurement Model of Financial Capability Among Youth in Ghana

    Journal of Consumer Affairs

    Volume 48, Issue 2, Summer 2014, Pages: 301–322, MATHIEU R. DESPARD and GINA A. N. CHOWA

    Version of Record online : 20 FEB 2014, DOI: 10.1111/joca.12031

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    Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict

    Journal of Consumer Affairs

    Volume 50, Issue 1, Spring 2016, Pages: 166–192, Bernard Cova and Simona D'Antone

    Version of Record online : 4 MAR 2016, DOI: 10.1111/joca.12082

  20. Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals

    Journal of Consumer Affairs

    Volume 50, Issue 2, Summer 2016, Pages: 403–429, Isabelle Chalamon and Lydiane Nabec

    Version of Record online : 12 SEP 2015, DOI: 10.1111/joca.12093