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There are 18004 results for: content related to: Investing in Emotion: Love and Anger in Financial Advertising

  1. You have free access to this content
    Talking Text and Talking Back: “My BFF Jill” from Boob Tube to YouTube

    Journal of Computer-Mediated Communication

    Volume 14, Issue 4, July 2009, Pages: 1050–1079, Graham M. Jones and Bambi B. Schieffelin

    Version of Record online : 3 AUG 2009, DOI: 10.1111/j.1083-6101.2009.01481.x

  2. THE ANIMAL TEXT:

    The Sociological Quarterly

    Volume 40, Issue 4, September 1999, Pages: 565–586, Jennifer E. Lerner and Linda Kalof

    Version of Record online : 21 APR 2005, DOI: 10.1111/j.1533-8525.1999.tb00568.x

  3. Television Advertising as Textual and Economic Systems

    A Companion to Television

    Janet Wasko, Pages: 217–237, 2007

    Published Online : 26 NOV 2007, DOI: 10.1002/9780470997130.ch12

  4. Effects of sex and attitudes toward women on the processing of television commercials

    Psychology & Marketing

    Volume 3, Issue 3, Autumn (Fall) 1986, Pages: 181–192, Pat McIntyre, Harmon M. Hosch, Richard Jackson Harris and D. Wayne Norvell

    Version of Record online : 5 SEP 2006, DOI: 10.1002/mar.4220030306

  5. Children's Interaction With Commercials

    Symbolic Interaction

    Volume 2, Issue 2, Fall 1979, Pages: 79–96, Charles F. Frazer and Leonard N. Reid

    Version of Record online : 22 DEC 2011, DOI: 10.1525/si.1979.2.2.79

  6. TV advertising of OTC medicines and its effects on child viewers

    Psychology & Marketing

    Volume 8, Issue 2, Summer 1991, Pages: 117–128, Eliot J. Butter, Kim Bartlett Weikel, Victoria Otto, Kim P. Wright and Greg Deinzer

    Version of Record online : 6 SEP 2006, DOI: 10.1002/mar.4220080204

  7. The Effects of Nonsexist Television Commercials and Perceptions of Reality on Children's Attitudes About Women

    Psychology of Women Quarterly

    Volume 2, Issue 3, March 1978, Pages: 262–276, Suzanne Pingree

    Version of Record online : 28 JUL 2006, DOI: 10.1111/j.1471-6402.1978.tb00507.x

  8. International Research on Advertising and Children

    The Handbook of International Advertising Research

    Hong Cheng, Pages: 414–433, 2014

    Published Online : 24 JAN 2014, DOI: 10.1002/9781118378465.ch21

  9. English in Hungarian advertising

    World Englishes

    Volume 30, Issue 1, March 2011, Pages: 21–40, DOROTTYA PÉTERY

    Version of Record online : 20 FEB 2011, DOI: 10.1111/j.1467-971X.2010.01685.x

  10. Happiness is drinking beer: a cross-cultural analysis of multimodal metaphors in American and Ukrainian commercials

    International Journal of Applied Linguistics

    Volume 22, Issue 1, March 2012, Pages: 42–66, James P. Lantolf and Larysa Bobrova

    Version of Record online : 2 MAR 2012, DOI: 10.1111/j.1473-4192.2011.00292.x

  11. You have full text access to this OnlineOpen article
    Neuroscientific evidence for defensive avoidance of fear appeals

    International Journal of Psychology

    Volume 49, Issue 2, April 2014, Pages: 80–88, Loes T. E. Kessels, Robert A. C. Ruiter, Liesbeth Wouters and Bernadette M. Jansma

    Version of Record online : 27 JAN 2014, DOI: 10.1002/ijop.12036

  12. Convergence of English in Russian TV commercials

    World Englishes

    Volume 24, Issue 4, November 2005, Pages: 495–508, Irina P. Ustinova and Tej K. Bhatia

    Version of Record online : 22 NOV 2005, DOI: 10.1111/j.0883-2919.2005.00433.x

  13. Getting viewers to respond. Assessing the impact of direct response TV commercials and their executional elements

    Journal of Direct Marketing

    Volume 3, Issue 3, Summer 1989, Pages: 42–52, Glen Nowak

    Version of Record online : 20 SEP 2006, DOI: 10.1002/dir.4000030309

  14. “I know this brand, but did I like the ad?” An investigation of the familiarity-based sleeper effect

    Psychology & Marketing

    Volume 20, Issue 11, November 2003, Pages: 1017–1043, Kartik Pashupati

    Version of Record online : 10 OCT 2003, DOI: 10.1002/mar.10107

  15. English in Macedonian television commercials

    World Englishes

    Volume 31, Issue 1, March 2012, Pages: 15–29, SLOBODANKA DIMOVA

    Version of Record online : 22 FEB 2012, DOI: 10.1111/j.1467-971X.2011.01731.x

  16. Variability in Citizens’ Reactions to Different Types of Negative Campaigns

    American Journal of Political Science

    Volume 55, Issue 2, April 2011, Pages: 307–325, Kim L. Fridkin and Patrick Kenney

    Version of Record online : 13 JAN 2011, DOI: 10.1111/j.1540-5907.2010.00494.x

  17. Television advertising and childrens' attitudes toward proprietary medicine

    Psychology & Marketing

    Volume 4, Issue 3, Autumn (Fall) 1987, Pages: 213–224, Matt J. Rossano and Eliot J. Butter

    Version of Record online : 5 SEP 2006, DOI: 10.1002/mar.4220040305

  18. How the Elderly Perceive Television Commercials

    Journal of Communication

    Volume 30, Issue 1, March 1980, Pages: 61–70, Elliot S. Schreiber and Douglas A. Boyd

    Version of Record online : 7 FEB 2006, DOI: 10.1111/j.1460-2466.1980.tb01770.x

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    Individual differences in striatum activity to food commercials predict weight gain in adolescents

    Obesity

    Volume 22, Issue 12, December 2014, Pages: 2544–2551, Sonja Yokum, Ashley N. Gearhardt, Jennifer L. Harris, Kelly D. Brownell and Eric Stice

    Version of Record online : 24 AUG 2014, DOI: 10.1002/oby.20882

  20. The Effects of Gender-Stereotyped Radio Commercials

    Journal of Applied Social Psychology

    Volume 34, Issue 9, September 2004, Pages: 1974–1992, Wilhelm Hurtz and Kevin Durkin

    Version of Record online : 31 JUL 2006, DOI: 10.1111/j.1559-1816.2004.tb02595.x