Essential Communication Strategies for Scientists, Engineers, and Technology Professionals, Second Edition

Essential Communication Strategies for Scientists, Engineers, and Technology Professionals, Second Edition

Author(s): Herbert L. Hirsch

Published Online: 28 JAN 2005

Print ISBN: 9780471273172

Online ISBN: 9780471722946

DOI: 10.1002/0471722944

About this Book

Learn the tricks-of-the-trade of becoming a great technical communicator

Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?

Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.

Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.

Using scripting, you will master the fundamental principles of communicating:

  • How to grab the reader's or audience's attention from the start
  • How to maintain the connection while proceeding smoothly from topic to topic
  • How to provide the substantiation for the points you made
  • How to communicate with people from other groups, such as marketers, investors, users, and others
  • How to overcome such obstacles as fear, boredom, and aversion to your material

Table of contents

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  1. Part I: The Written Document—Prose and Panic

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  2. Part II: The Formal Presentation—Dissertation or Disaster

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  3. Part III: The Informal Discussion—Meetings and Mishaps

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  4. Part IV: Cross-Culture Communication—Bridging the Gap

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    1. You have free access to this content

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