Marketing and Sales in the Chemical Industry, 2nd Edition
Copyright © 2002 Wiley-VCH Verlag GmbH
Author(s): Prof. Dr. Rolf Jakobi
Published Online: 27 MAR 2002
Print ISBN: 9783527306251
Online ISBN: 9783527600342
About this Book
If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.