Praxis des Pharmamarketing

Praxis des Pharmamarketing

Editor(s): Ingrid Burkard

Published Online: 9 AUG 2006

Print ISBN: 9783527305537

Online ISBN: 9783527609048

DOI: 10.1002/3527609040

About this Book

Table of contents

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  1. Part I: Grundlagen

  2. Part II: Marke

  3. Part III: Operatives Marketing

    1. Chapter 10

      Business Development (pages 131–148)

      Dr. med. Annette Fröhlich and Dr. Jürgen Peper

  4. Part IV: Internationalisierung des Marketing

    1. You have free access to this content
    1. You have free access to this content

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