The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

Editor(s): Kenneth B. Kahn

Published Online: 15 NOV 2007

Print ISBN: 9780471485247

Online ISBN: 9780470172483

DOI: 10.1002/9780470172483

About this Book

Product Information

About The Product

The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Table of contents

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  1. Part One: Before You get Started

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  2. Part One: Before You Get Started

    1. Chapter 7

      Service Development (pages 92–107)

      Mr. Thomas D. Kuczmarski and Mr. Zachary T. Johnston

  3. Part Two: Organizing the Development

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  4. Part Three: Getting Started

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  5. Part Four: Doing the Development

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  6. Part Five: Finishing the Job

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    2. Chapter 31

      Managing the Supply Chain Implications of Launch (pages 466–478)

      Roger J. Calantone, C. Anthony Di Benedetto and Dr. Theodore P. Stank

  7. Part Six: PDMA Research on NPD

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    2. Chapter 35

      Lessons Learned from Outstanding Corporate Innovators (pages 527–545)

      Dr. Douglas Boike, Thomas Hustad, Mr. Stan Jankowski, Sally Evans Kay, Mr. John Moran, Albert Page and Norman Parker

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