The PDMA Handbook of New Product Development, Second Edition
Copyright © 2005 John Wiley & Sons, Inc.
Editor(s): Kenneth B. Kahn
Print ISBN: 9780471485247
Online ISBN: 9780470172483
About the Author
KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, UrbanaChampaign who teaches, researches, and consults in new product development.