The PDMA Handbook of New Product Development, Second Edition

The PDMA Handbook of New Product Development, Second Edition

Editor(s): Kenneth B. Kahn

Print ISBN: 9780471485247

Online ISBN: 9780470172483

DOI: 10.1002/9780470172483

Author Biography


About the Author

KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.

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