The PDMA ToolBook 3 for New Product Development
Copyright © 2007 John Wiley & Sons, Inc.
Editor(s): Abbie Griffin, Stephen Somermeyer
Published Online: 16 APR 2008
Print ISBN: 9780470089231
Online ISBN: 9780470209943
About the Author
Abbie Griffin is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
Stephen M. Somermeyer is a Relationship Manager at YourEncore in Indianapolis, Indiana.