The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development

Editor(s): Abbie Griffin, Stephen Somermeyer

Print ISBN: 9780470089231

Online ISBN: 9780470209943

DOI: 10.1002/9780470209943

Author Biography


About the Author

Abbie Griffin is Professor of Business Administration at the University of Illinois at Urbana-Champaign.

Stephen M. Somermeyer is a Relationship Manager at YourEncore in Indianapolis, Indiana.

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