Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Author(s): Howard R. Moskowitz, Alejandra M. Muñoz, Maximo C. Gacula

Published Online: 16 APR 2008

Print ISBN: 9780917678578

Online ISBN: 9780470385128

DOI: 10.1002/9780470385128

About this Book

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

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