Data Mining Techniques in CRM: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Customer Segmentation

Author(s): Konstantinos Tsiptsis, Antonios Chorianopoulos

Published Online: 20 JAN 2010

Print ISBN: 9780470685822

Online ISBN: 9780470685815

DOI: 10.1002/9780470685815

About this Book

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Table of contents

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