Data Mining Techniques in CRM: Inside Customer Segmentation
Copyright © 2009 John Wiley & Sons, Ltd
Author(s): Konstantinos Tsiptsis, Antonios Chorianopoulos
Published Online: 20 JAN 2010
Print ISBN: 9780470685822
Online ISBN: 9780470685815
About this Book
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.