Doing Social Psychology Research

Doing Social Psychology Research

Editor(s): Glynis M. Breakwell

Published Online: 25 FEB 2008

Print ISBN: 9781405108119

Online ISBN: 9780470776278

DOI: 10.1002/9780470776278

About this Book

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.


  • A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  • Describes the principal research methods and shows how they can be applied to particular research questions.
  • Each chapter is written by a psychologist well known for using the method they describe.
  • Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  • Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  • Includes step-by-step exercises for students and notes for course leaders.

Table of contents

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