Managing Technological Innovation: Competitive Advantage from Change, Third Edition
Copyright © 2011 John Wiley & Sons, Inc.
Author(s): Frederick Betz
Published Online: 2 MAR 2011 11:02AM EST
Print ISBN: 9780470547823
Online ISBN: 9780470927564
About this Book
About The Product
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.