Managing Technological Innovation: Competitive Advantage from Change, Third Edition

Managing Technological Innovation: Competitive Advantage from Change, Third Edition

Author(s): Frederick Betz

Published Online: 2 MAR 2011 11:02AM EST

Print ISBN: 9780470547823

Online ISBN: 9780470927564

DOI: 10.1002/9780470927564

About this Book

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

Table of contents

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  1. Part I: Technology Competitiveness—Business Base of Innovation

  2. Part II: Technology Strategy—Technical Base of Innovation

  3. Part III: Innovation Handbook

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    1. You have free access to this content

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