Communication for Rural Innovation: Rethinking Agricultural Extension, Third Edition

Communication for Rural Innovation: Rethinking Agricultural Extension, Third Edition

Editor(s): Cees Leeuwis, Ann Van den Ban

Published Online: 16 NOV 2007

Print ISBN: 9780632052493

Online ISBN: 9780470995235

DOI: 10.1002/9780470995235

About this Book

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.

Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Table of contents

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  1. Part 1: Rethinking Extension

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  2. Part 2: The Relations Between Human Practice, Knowledge and Communication

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  3. Part 3: Innovation as a Process of Network Building, Social Learning and Negotiation

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  4. Part 4: Media, Methods and Process Management

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  5. Part 5: Organisational and Interorganisational Issues

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  6. Part 6: Epilogue

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