Food Industry and the Internet

Food Industry and the Internet

Editor(s): Drew Smith

Published Online: 13 DEC 2007

Print ISBN: 9780632057535

Online ISBN: 9780470999639

DOI: 10.1002/9780470999639

About this Book

Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and also those small/medium enterprises most actively pursuing e-commerce. This book concisely summarises and analyses the findings of these discussions and guides you to discover both the successful and unsuccessful strategies. If you are trying to develop a cohesive and creative online presence for your business then this book is tailor-made for you.

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