Managing Corporate Social Responsibility: A Communication Approach
Copyright © 2012 W. Timothy Coombs and Sherry J. Holladay
Author(s): W. Timothy Coombs, Sherry J. Holladay
Published Online: 9 SEP 2011 04:37AM EST
Print ISBN: 9781444336290
Online ISBN: 9781118106686
About this Book
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business