Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility: A Communication Approach

Author(s): W. Timothy Coombs, Sherry J. Holladay

Published Online: 9 SEP 2011 04:37AM EST

Print ISBN: 9781444336290

Online ISBN: 9781118106686

DOI: 10.1002/9781118106686

About this Book

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

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