The Handbook of Global Health Communication

The Handbook of Global Health Communication

Editor(s): Rafael Obregon, Silvio Waisbord

Published Online: 29 MAY 2012 06:08AM EST

Print ISBN: 9781444338621

Online ISBN: 9781118241868

DOI: 10.1002/9781118241868

About this Book

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change

  • Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
  • Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
  • Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

Table of contents

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    1. You have free access to this content
  1. Part I: Perspectives on Communication and Global Health

  2. Part II: Theoretical Perspectives on and Approaches to Health Communication in a Global Context

  3. Part III: Case Studies of Applied Theory and Innovation

    1. Chapter 16

      Social Marketing and Condom Promotion in Madagascar (pages 330–347)

      W. Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink and Jeremy Snider

    2. Chapter 21

      jovenHABLAjoven (pages 444–468)

      jair vega Casanova and carmen R. Mendivil Calderón

  4. Part IV: Crosscutting Issues

  5. Part V: Conclusions: Rethinking the Field

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