140 Characters: A Style Guide for the Short Form

140 Characters: A Style Guide for the Short Form

Author(s): Dom Sagolla

Published Online: 16 NOV 2011 11:19AM EST

Print ISBN: 9780470556139

Online ISBN: 9781118258002

DOI: 10.1002/9781118258002

About this Book

Make the most of your messages on Twitter, Facebook, and other social networking sites

The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.

In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.

  • Covers basic grammar rules for short-form writing
  • The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages
  • Helps you develop your own unique short-form writing style

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

Table of contents

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  1. Part I: Lead

  2. Part II: Value

  3. Part III: Master

  4. Part IV: Evolve

  5. Part V: Accelerate

    1. You have free access to this content
    1. You have free access to this content
    1. You have free access to this content

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