Marketing for the Mental Health Professional: An Innovative Guide for Practitioners
Copyright © 2010 John Wiley & Sons, Inc. All rights reserved.
Author(s): David P. Diana
Published Online: 5 JAN 2012 10:37AM EST
Print ISBN: 9780470560914
Online ISBN: 9781118269695
About this Book
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners
"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places."
-Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic
"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision."
-Melinda Edwards, MD, Psychiatrist
A hands-on guide to building a successful mental health practice
There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.
Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:
Using customer-based selling to create a thriving practice
Developing effective strategies for engaging clients, building credibility, and earning loyalty
Identifying true prospects that will lead to long-term success
Using power, influence, and persuasion to help grow your practice
Creating an impression and being remembered
Using Internet technology to start a conversation and build relevance
A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.