The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation

Editor(s): Craig E. Carroll

Published Online: 4 APR 2013 09:24AM EST

Print ISBN: 9780470670989

Online ISBN: 9781118335529

DOI: 10.1002/9781118335529

About this Book

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.

  • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
  • Brings together state-of-the-art communication studies insights on corporate reputation
  • Identifies and addresses the lacunae in the research literature
  • Applies new theoretical frameworks to corporate reputation

Table of contents

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    1. You have free access to this content
  1. Part 1: Communication Disciplines of Reputation

  2. Part 2: Theoretical Perspectives

  3. Part 3: Attributes of Reputation

  4. Part 4: Contexts of Reputation

  5. Part 5: Communication Research and Evaluation

    1. You have free access to this content
    1. You have free access to this content

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