Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan, Second Edition
Copyright © 2009 John Wiley & Sons, Inc. All rights reserved.
Author(s): Sally J. Patterson, Janel M. Radtke
Published Online: 13 MAR 2012 01:16PM EST
Print ISBN: 9780470401224
Online ISBN: 9781118386804
About this Book
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.