Designing and Conducting Business Surveys

Designing and Conducting Business Surveys

Editor(s): Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane K. Willimack

Published Online: 26 JUL 2013

Print ISBN: 9780470903049

Online ISBN: 9781118447895

DOI: 10.1002/9781118447895

About this Book

Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers.

This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:

• Determining the survey content, considering user needs, the business context, and total survey quality

• Planning the survey as a project

• Sampling frames, procedures, and methods

• Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys

• Survey communication design to obtain responses and facilitate the business response process

• Conducting and managing the survey using paradata and project management tools

• Data processing, including capture, editing, and imputation, and dissemination of statistical outputs

Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.

Table of contents

    1. You have free access to this content
    2. Chapter 1

      Surveys and Business Surveys (pages 1–38)

      Jacqui Jones, Ger Snijkers and Gustav Haraldsen

    3. Chapter 4

      Planning the Survey (pages 127–163)

      Ger Snijkers, Gustav Haraldsen and Jacqui Jones

    4. Chapter 6

      Understanding and Coping with Response Burden (pages 219–252)

      Gustav Haraldsen, Jacqui Jones, Deirdre Giesen and Li-Chun Zhang

    5. You have free access to this content
    6. You have free access to this content

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