The PDMA Handbook of New Product Development

The PDMA Handbook of New Product Development

Editor(s): Kenneth B. Kahn, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban

Published Online: 17 JAN 2013 04:00PM EST

Print ISBN: 9780470648209

Online ISBN: 9781118466421

DOI: 10.1002/9781118466421

About this Book

New Product Development is one of the most important challenges facing organizations today.

The Product Development and Management Association (PDMA) Handbook of New Product 

Development 3rd Edition provides an exceptional review of cutting edge topics for both new and 

experienced product development leaders. It offers a comprehensive and updated guide to the

practices, processes and tools critical to achieving and sustaining new product/service development

success in today's world, delivering valuable information about the fundamentals as well as emerging  

practices such as venturing, virtual product development and the use of social media in NPD.


As the premier global advocate for professionals and organizations working in the fields of new

product/service development, PDMA has assembled in the Handbook unique content on the

critical aspects of product development success including its 2012 Best Practices Research, Lessons

Learned from its Outstanding Corporate Innovator Award Winners and keys to success from

organizations with proven innovation track records.


The 3rd Edition is an essential reference for anyone with responsibility for product development

activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,

 and is relevant for all functions and all product/service industries.  

Table of contents

    1. You have free access to this content
  1. Part One: Preparing

    1. Chapter 3

      Service Development (pages 51–67)

      Thomas D. Kuczmarski and Rishu Mandolia

  2. Part Two: Starting

  3. Part Three: Progressing

  4. Part Four: Achieving

  5. Part Five: PDMA Research

    1. Chapter 24

      Lessons Learned from Outstanding Corporate Innovators (pages 385–404)

      Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page and William M. Riggs

    1. You have free access to this content
    1. You have free access to this content
    1. You have free access to this content
    1. You have free access to this content