Naming Gift Opportunities: How to Successfully Secure More Naming Gifts

Naming Gift Opportunities: How to Successfully Secure More Naming Gifts

Editor(s): Scott C. Stevenson

Published Online: 29 APR 2013

Print ISBN: 9781118691830

Online ISBN: 9781118704011

DOI: 10.1002/9781118704011

About this Book

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

Important topics covered include:

  • Naming opportunities
  • Essential elements of a named agreement
  • Valuing naming gift opportunities
  • Naming policy considerations
  • Naming rights limits
  • Gift appeal
  • Donor outreach
  • Naming gift consequences
  • Named sponsorship opportunities
  • Minimum endowment levels
  • Special events
  • Naming gift guidelines
  • Named endowments
  • Naming gift requirements

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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