Profitable Direct Mail Appeals: Planning, Implementing and Maximizing Results, Second Edition

Profitable Direct Mail Appeals: Planning, Implementing and Maximizing Results, Second Edition

Editor(s): Scott C. Stevenson

Published Online: 26 APR 2013 01:22PM EST

Print ISBN: 9781118693094

Online ISBN: 9781118704356

DOI: 10.1002/9781118704356

About this Book

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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