Modern Analysis of Customer Surveys: With Applications Using R

Modern Analysis of Customer Surveys: With Applications Using R

Editor(s): Ron S. Kenett, Silvia Salini

Published Online: 9 NOV 2011 10:21PM EST

Print ISBN: 9780470971284

Online ISBN: 9781119961154

DOI: 10.1002/9781119961154

About this Book

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey.

Key features:

  • Provides an integrated, case-studies based approach to analysing customer survey data.
  • Presents a general introduction to customer surveys, within an organization's business cycle.
  • Contains classical techniques with modern and non standard tools.
  • Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments.
  • Accompanied by a supporting website containing datasets and R scripts.

Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.

Table of contents

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  1. Part I: Basic aspects of Customer Satisfaction Survey Data Analysis

  2. Part II: Modern Techniques in Customer Satisfaction Survey Data Analysis

    1. Chapter 14

      The Rasch Model (pages 259–281)

      Francesca De Battisti, Giovanna Nicolini and Silvia Salini

    1. You have free access to this content
    1. You have free access to this content

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