Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Author(s): Robert Heath

Published Online: 20 MAR 2012 09:04PM EST

Print ISBN: 9780470974889

Online ISBN: 9781119967637

DOI: 10.1002/9781119967637

About this Book

Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Table of contents

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  1. Part 1: Taking Advertising Apart

  2. Part 2: The Psychology of Communication

  3. Part 3: Emotion and Consciousness

  4. Part 4: Decisions and Relationships

  5. Part 5: Taking a Fresh Look at Advertising

    1. You have free access to this content
    1. You have free access to this content
    1. You have free access to this content

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