Understanding Media Users: From Theory to Practice

Understanding Media Users: From Theory to Practice

Author(s): Tony Wilson

Published Online: 25 FEB 2009

Print ISBN: 9781405155663

Online ISBN: 9781444304954

DOI: 10.1002/9781444304954

About this Book

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.

  • examines the relationship between media and audiences by one of the world's leading media scholars
  • provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age

Table of contents

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