Development Communication: Reframing the Role of the Media

Development Communication: Reframing the Role of the Media

Editor(s): Thomas L. McPhail

Published Online: 30 APR 2009

Print ISBN: 9781405187954

Online ISBN: 9781444310740

DOI: 10.1002/9781444310740

About this Book

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.

  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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