Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

Online ISBN: 9781444316568

DOI: 10.1002/9781444316568

About this Book

Marking a landmark work of reference for the field, the Wiley Encyclopedia of Marketing spans six subject volumes and is the first international, multi-volume encyclopedia of marketing.

With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume, and each volume carries an index.

  • The 6-volume Encyclopedia provides scholars and professionals with an international guide to marketing concepts and applications. The far-reaching new developments and challenges of the past twenty years are fully reflected in the constructs and entries covered and inter-linked through cross-references throughout the volumes.
  • Authors from across the world offer their expertise on topics from global e-business to customer-centred organization, making this the most comprehensive, scholarly work of reference available. It will not only appear in hard copy but also on-line throughout the globe.
  • Contributions include 2 levels of entry: topic summaries of about 600 words and mini-essays of about 3000-5000 words explaining significant topics or debates in the field.
  • Users will enjoy the flexible, multi-level structure, with entries ranging from topic summaries to short essays reviewing areas of development and debate. Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources.
  • Bibliographies attached to individual entries refer readers to the relevant wider international literature surrounding the items they are researching. Already representing editorial expertise from the world’s leading schools of management, the Encyclopedia links readers to the relevant global scholarship in their field.
  • Publication online widens the scope and reach of the whole encyclopedia project, ensuring it provides users with a fully flexible resource linked to the wider literature and to an associated on-line reference library of Handbooks and Journals.