Wiley International Encyclopedia of Marketing

Wiley International Encyclopedia of Marketing

Online ISBN: 9781444316568

DOI: 10.1002/9781444316568

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  1. Part 1 Marketing Strategy
    1. A Framework for Creating Value Propositions
    2. Brand Growth Strategy
    3. Brand Strategy
    4. Brand Value
    5. Bundling
    6. Cannibalism
    7. Communications Budgeting
    8. Competitive Advantage: Its Sources and the Search for Value
    9. Competitive Analysis
    10. Competitor Analysis
    11. Customer Analysis
    12. Customer Equity
    13. Customer Lifetime Value (CLV)
    14. Customer Relationship Management
    15. Customer Satisfaction/Dissatisfaction
    16. Customer Solutions
    17. Database Mining and Marketing
    18. Demand Elasticity
    19. Direct and Interactive Marketing
    20. Disintermediation
    21. E-Commerce and Internet Marketing
    22. Ethical Marketing and Marketing Strategy
    23. First-Mover (Pioneer) Advantage
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      Global Marketing Strategy
    25. Go-To-Market Strategy
    26. Innovation Diffusion
    27. Integrated Marketing Communication Strategy
    28. Internal Marketing
    29. Later Mover (Nonpioneer) Advantage
    30. Market Definition
    31. Market Evolution
    32. Market Orientation
    33. Market Segmentation and Targeting
    34. Market Share
    35. Market/Industry Structure
    36. Market-Based Assets
    37. Marketing Audit
    38. Marketing Channel Strategy
    39. Marketing Costs
    40. Marketing Metrics
    41. Marketing Mix
    42. Marketing Planning
    43. Marketing Strategy
    44. Marketing Strategy Models
    45. Marketing Warfare Strategies
    46. Mass Customization Strategies
    47. Multichannel Marketing
    48. Perception of Brand Equity
    49. Point of Difference and Product Differentiation
    50. Positioning Analysis and Strategies
    51. Pricing Strategy
    52. Product Category
    53. Push and Pull Marketing Strategies
    54. Sales Force Strategy
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      Services Marketing Strategy
    56. Stages of the Product Life Cycle
    57. Supply Chain Management Strategy
    58. SWOT Analysis
    59. Thinking Deeper about Customer Experience
    60. Trademarks, Proprietary Marks, and Brands
  2. Part 2 Marketing Research
    1. Analysis of Variance and Covariance
    2. Causal Research
    3. Cluster Analysis
    4. Common Methods Bias
    5. Comparative Evaluation of Survey Methods
    6. Comparative Scaling Technique
    7. Concept of Causality and Conditions for Causality
    8. Confirmatory Factor Analysis
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      Conjoint Analysis
    10. Content Analysis
    11. Criteria for Evaluating Secondary Data
    12. Cross-Tabulation
    13. Customer-Satisfaction Research
    14. Descriptive Research
    15. Discriminant Analysis for Marketing Research Applications
    16. Electronic Scanner Services
    17. Endogeneity
    18. Ethics in Marketing Research
    19. Ethnograpic Research
    20. Experimental Design
    21. Exploratory Factor Analysis
    22. Exploratory Research
    23. Field Work/Data Collection Process
    24. Focus Groups and Depth Interviews
    25. Frequency Distribution
    26. Hypothesis Testing Related to Differences Parametric Tests
    27. Internal Databases for Marketing Research
    28. Itemized Rating Scales (Likert, Semantic Differential, and Stapel)
    29. Latent Class and Finite Mixture Models
    30. Logit Model
    31. Marketing Research Process
    32. Marketing Research Proposal
    33. Models for Categorical Dependent Variables
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      Motivation Research
    35. Multicollinearity
    36. Multidimensional Scaling of Preference Data
    37. Multiple Regression
    38. Noncomparative Scaling Technique
    39. Nonparametric Test
    40. Nonprobability Sampling
    41. Observation Methods
    42. Personal Observation
    43. Pretesting a Questionnaire
    44. Primary Scales of Measurement
    45. Probability Sampling
    46. Product Moment Correlation
    47. Projective Techniques
    48. Purchase, Scanner, and Media Panels
    49. Questionnaire Design
    50. Random Coefficients Modeling
    51. Repeated Measures ANOVA
    52. Research Reliability and Validity
    53. Sampling Techniques
    54. Social Desirability Bias
    55. Statistical Approaches to Determining Sample Sizes
    56. Stepwise Regression
    57. Structural Equation Modeling
    58. Survey Research
    59. Univariate Techniques
    60. Unobserved Heterogeneity
    61. Validity and Reliability
    62. Validity in Experimentation
    63. Web Surveys
  3. Part 3 Consumer Behavior
    1. Attitudes
    2. Brand Community
    3. Childhood Socialization and Intergenerational Influences
    4. Choice Models
    5. Consumer Acculturation
    6. Consumer Aspects of International Marketing
    7. Consumer Behavior Across Literacy and Resource Barriers
    8. Consumer Behavior Analysis
    9. Consumer Behavior and Services Marketing
    10. Consumer Brand Loyalty
    11. Consumer Categorization
    12. Consumer Creativity
    13. Consumer Decision Making
    14. Consumer Desire
    15. Consumer Expertise
    16. Consumer Information Processing
    17. Consumer Innovativeness
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      Consumer Intentions
    19. Consumer Involvement
    20. Consumer Materialism
    21. Consumer Memory Processes
    22. Consumer Neuroscience
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      Consumer Well-Being
    24. Consumers' Need for Uniqueness
    25. Cross-Cultural Psychology of Consumer Behavior
    26. Customer Satisfaction
    27. Emotion
    28. Environmental Consumer Behavior
    29. Family Buying
    30. Family Life Cycle
    31. Habit in Consumer Behavior
    32. Hedonism: Gratification is Value
    33. How Consumers Respond to Price Information
    34. Implicit Consumer Cognition
    35. Impulsive and Compulsive Buying
    36. Knowledge Accessibility
    37. Marketing and Feminism
    38. Motivation and Goals
    39. Online Consumption
    40. Opinion Leadership and Market Mavens
    41. Opportunities and Challenges in Social Marketing
    42. Optimum Stimulation Level
    43. Persuasion
    44. Possessions and Self
    45. Self-Regulation
    46. Social Class
    47. Social Influence
    48. Social Networks
    49. Subcultures
    50. The Role of Schemas in Consumer Behavior Research
    51. Variety-Seeking
  4. Part 4 Advertising and Integrated Communication
    1. A Review of Ethnic Identity in Advertising
    2. Advertising and the Integrated Marketing Communications (IMC) Process
    3. Advertising Effectiveness
    4. Advertising Media Selection and Planning
    5. Advertising Media Selection
    6. Advertising Message Appeals
    7. Attitude Behavior Consistency
    8. Brand Equity
    9. Brand Extensions and Flanker Brands
    10. Business-to-Business Media Selection
    11. Comparative Advertising
    12. Consumer Rebates: Current Issues and Research
    13. Copy Test Methods to Pretest Advertisements
    14. Customer Relationship Management and Integrated Marketing
    15. Database Marketing
    16. Direct-to-Consumer (DTC) Advertising
    17. Electronic Public Relations
    18. Emotional Intelligence
    19. Globally Integrated Marketing Communications
    20. Historical Overview of Advertising Promise
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      Integrated Marketing Communication
    22. Luxury Brands Versus Other Brand Categories
    23. Marketing Communication on the Internet
    24. Marketing Functions on the Internet
    25. Packaging and Brand Design
    26. Product Placement
    27. Regulating Advertising in the United States
    28. Sex in Advertising
    29. Sponsorship and Event Marketing
    30. Subliminal Advertising
    31. Sustainable Marketing: Collaborating with and Cloning Consumer 3.0
    32. The Advertising Budget
    33. The Concept of Bundling: When the Package Contains More than Its Parts
    34. The Role of Creativity
    35. The Role of Signage in Marketing: Outdoor Advertising, Out-of-Home Media, and On-Premise Signs
    36. Trade Promotions: Issues and Findings
    37. Unconscious Advertising Effects
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      Viral Marketing on the Internet
  5. Part 5 Product Innovation and Management
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      Accelerated Product Development
    2. Bass Model
    3. Brainstorming
    4. Competitive Advantage
    5. Concept Selection Matrix
    6. Concept Testing
    7. Core Competencies
    8. Creativity
    9. Cross-Functional Team
    10. Diffusion of Innovation
    11. First-Mover Advantage
    12. Front End of Innovation
    13. GE/McKinsey Matrix
    14. Global Product Development
    15. Growth Strategies
    16. Idea Management
    17. Innovation Metrics
    18. Innovation Typologies
    19. Integrated Product Development
    20. Intellectual Property Rights
    21. Kano Model of Customer Satisfaction
    22. Launch Strategies
    23. Lead Users
    24. Leadership Roles in Product Development
    25. Locale of Innovation
    26. Managing Mature Products
    27. New-Product Forecasting
    28. Open Innovation
    29. Open Source
    30. Opportunity Identification
    31. Organizing for Innovation
    32. Portfolio Management
    33. Prediction Markets
    34. Pretest Market Models
    35. Process Innovation
    36. Product Design
    37. Product Diversification
    38. Product Life Cycle
    39. Product Modularity
    40. Product Platforms
    41. Product Positioning
    42. Product Specifications
    43. Product Testing
    44. Product-Line Strategies
    45. Prototype
    46. Quality Function Deployment (QFD)
    47. Radical Innovation
    48. Research & Development
    49. Service Innovation Management
    50. Success Factors for New-Product Development
    51. Takeoff
    52. Technology S-Curve
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      The Stage-Gate Idea to Launch System
    54. Value Co-Creation
    55. Value Proposition
    56. Virtual Teams
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      Voice of the Customer
    58. Whole-Product Concept
  6. Part 6 International Marketing
    1. Base of the Pyramid Markets: Culture Insights and Marketing Implications
    2. Born Global
    3. Consumer Affinity Construct
    4. Consumer Animosity
    5. Consumer World-Mindedness
    6. Countertrade
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      “Country of Origin” as Brand Element
    8. Designing a Global Supply Chain: Opportunities and Challenges
    9. Digital Medium and Global Marketing
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      Embargoes and Sanctions
    11. Emerging Markets
    12. Export Assistance Programs
    13. Export Performance
    14. Family Conglomerates
    15. Forces Affecting Global Integration and Global Marketing
    16. Global Account Management: The Rationale and Motivation
    17. Global Branding: Three Keys for Global Brand Success
    18. Global Consumerism and Consumption
    19. Global Marketing Ethics
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      Global Marketing Strategy: Perspectives and Approaches
    21. Global Product R&D
    22. Global Sales Management
    23. Global Sourcing Strategy: An Evolution
    24. Gray Markets
    25. International Advertising – is there Still a Standardization Versus Local Adaptation Debate?
    26. International Business-to-Business Marketing
    27. International Entrepreneurship
    28. International Franchising
    29. International Marketing Channels
    30. International Negotiations
    31. International Pricing Objectives and Strategies
    32. International Product Diffusion
    33. International Product Innovation and Development
    34. International Relationship Marketing
    35. International Retailing
    36. International Trade Intermediaries
    37. Managing the Global Product Portfolio
    38. Market Entry and Expansion
    39. Marketing Aspects of Cultural Distance
    40. Marketing Aspects of Psychic Distance
    41. Marketing Strategy Implementation
    42. Marketing's Corporate Responsibility
    43. Offshoring and Marketing
    44. Pricing and Currency Fluctuations in International Marketing
    45. Product Ethnicity
    46. Services Globalization
    47. Smuggling
    48. Society, Culture, and Global Consumer Culture
    49. Stages of Market Development
    50. Standardization/Adaptation of International Marketing Strategy
    51. Strategic Export Marketing – Achieving Success in a Harsh Environment
    52. Understanding Comparative Marketing Systems Through Channel Mapping

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