Packaging Research in Food Product Design and Development

Copyright © 2009 Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza

Packaging Research in Food Product Design and Development

Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza

Published Online: 28 SEP 2009

Print ISBN: 9780813812229

Online ISBN: 9781444319330

DOI: 10.1002/9781444319330

About this Book

Product Information

About The Product

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.

Table of contents

    1. You have free access to this content
      Front Matter (pages i–xiii)

  2. Part I: Methods, Materials, and Mind-Sets

    1. Chapter 1

      A Practitioner's Guide to Research, or What You Should Know (pages 1–14)

    2. Chapter 2

      Consumer Packaging: Important Functionally, but Not Attitudinally (pages 15–23)

    3. Chapter 3

      Starting at the Beginning: Experimenting to Discover What Shape “Wins” (pages 24–34)

    4. Chapter 4

      Patterns in Packages: Learning from Many Packages and Many Attributes (pages 35–41)

    5. Chapter 5

      A Gentle Introduction to the World of Systematics (pages 42–49)

    6. Chapter 6

      Identify What Works by Letting the Competition Do the Work (pages 50–60)

    7. Chapter 7

      Psychophysics and the Issue of Price/Value (pages 61–70)

  3. Part II: Ideas and Inspirations

    1. Chapter 8

      Idea Factories: Where Do Packaging (and Other) Ideas Come from? (pages 71–84)

    2. Chapter 9

      Defining the New Package: Specifying the Package at the Concept Level (pages 85–94)

    3. Chapter 10

      What Should My Package Say? (pages 95–105)

    4. Chapter 11

      What Concepts Tell Us versus What Packages Tell Us for the Same Product—Case History: Pretzels (pages 106–116)

    5. Chapter 12

      “Closing in on the Container” (pages 117–125)

    6. Chapter 13

      Action and Reality: Using Video for the Package Experience (pages 126–136)

  4. Part III: Health and Hope

    1. Chapter 14

      Do Labels Make a Difference? (pages 137–148)

    2. Chapter 15

      Understanding Nutritional Labeling: Case Study—Ice Cream (pages 149–161)

    3. Chapter 16

      Healthy Pasta: Nutritional Labeling and the Role of Messages (pages 162–175)

  5. Part IV: Emotions and Experience

    1. Chapter 17

      Emotions and Package Design—Coffee (pages 177–187)

    2. Chapter 18

      Beyond the Stimulus to the “Experience” (pages 188–199)

    3. Chapter 19

      Homo economicus Rears Its Head (pages 200–209)

    4. Chapter 20

      Which Should I Choose?—Packages on the Shelf (pages 210–218)

  6. Part V: Temptations of Technology

    1. Chapter 21

      Response Time (pages 219–229)

    2. Chapter 22

      Combining Eye Tracking with Experimental Design (pages 230–246)

    3. Chapter 23

      Taking Stock and Summing Up (pages 247–252)

    1. You have free access to this content
      Index (pages 253–264)

    1. You have free access to this content
      Journal of Food Processing and Preservation (page 265)

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