Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza

Published Online: 28 SEP 2009

Print ISBN: 9780813812229

Online ISBN: 9781444319330

DOI: 10.1002/9781444319330

About this Book

Product Information

About The Product

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.

Table of contents

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  1. Part I: Methods, Materials, and Mind-Sets

  2. Part II: Ideas and Inspirations

  3. Part III: Health and Hope

  4. Part IV: Emotions and Experience

  5. Part V: Temptations of Technology

    1. You have free access to this content
    1. You have free access to this content

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