The Handbook of Media Audiences

The Handbook of Media Audiences

Editor(s): Virginia Nightingale

Published Online: 27 APR 2011 07:39AM EST

Print ISBN: 9781405184182

Online ISBN: 9781444340525

DOI: 10.1002/9781444340525

Series Editor(s): Annabelle Sreberny

About this Book

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

Table of contents

    1. You have free access to this content
    1. You have free access to this content
  1. Part I: Being Audiences

    1. Chapter 1

      Readers as Audiences (pages 17–40)

      Wendy Griswold, Elizabeth Lenaghan and Michelle Naffziger

  2. Part II: Theorizing Audiences

  3. Part III: Researching Audiences

  4. Part IV: Doing Audience Research

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