Marketing and Sales in the Chemical Industry

Copyright © 2001 WILEY-VCH Verlag GmbH

Marketing and Sales in the Chemical Industry

Author(s): Professor Dr. R. Jakobi

Published Online: 22 APR 2008

Print ISBN: 9783527297832

Online ISBN: 9783527620241

DOI: 10.1002/9783527620241

Table of contents

    1. You have free access to this content
      Frontmatter (pages I–X)

    2. Chapter 1

      The “Main Group Elements” of Marketing (pages 1–15)

    3. Chapter 2

      The Principles of Business-to-Business Marketing (pages 17–40)

    4. Chapter 3

      The International Market Structure in the Chemical Industry (pages 41–53)

    5. Chapter 4

      The Economical, Political and Sociological Environment (pages 55–63)

    6. Chapter 5

      Marketing of Chemical Engineering Projects (pages 65–75)

    7. Chapter 6

      Marketing of Chemical Commodities (pages 77–91)

    8. Chapter 7

      Plastic and Rubber (pages 93–108)

    9. Chapter 8

      Chemical Specialties (pages 109–125)

    10. Chapter 9

      The Agricultural Business (pages 127–136)

    11. Chapter 10

      Marketing of Pharmaceuticals (pages 137–149)

    12. Chapter 11

      Electronic Commerce in the Chemical Industry (pages 151–154)

    13. Chapter 12

      Emerging Markets (pages 155–158)

    14. Chapter 13

      Outlook (pages 159–160)

    15. Chapter 14

      General References (pages 161–162)

    16. You have free access to this content
      Index (pages 163–168)

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