Industry Immersion Learning: Real-Life Industry Case-Studies in Biotechnology and Business
Copyright © 2009 Wiley-VCH Verlag GmbH & Co. KGaA
Author(s): Dr. Lisbeth Borbye, Michael Stocum, Alan Woodall, Cedric Pearce, Elaine Sale, William Barrett, Lucia Clontz, Amy Peterson, John Shaeffer
Published Online: 19 MAR 2009
Print ISBN: 9783527324088
Online ISBN: 9783527626755
About this Book
About The Product
How to Create and Conduct Real-Life Reusable Case Studies with Industry
Employer Alliances and Projects
Written and Endorsed by Science and Business Professionals in the Research Triangle Park in North Carolina, USA.
Many students and university teachers are unfamiliar with the industry environment. Case studies developed in collaboration with working professionals can help students and professors bridge the gap between universities and industry.
This book provides guidance on how to approach industry professionals and create educational alliances. The strategy of establishing contact with industry employers and the process of developing and teaching case-studies are described. Among the case-studies are examples of how to identify biomarkers and new drugs simultaneously, prioritize and develop products in compliance with rules and regulations, commercialize products and protect and manage the intellectual property, optimize processes and technologies for manufacturing, and minimize human errors in production.