Use of partial least squares (PLS) in strategic management research: a review of four recent studies
Article first published online: 8 FEB 1999
Copyright © 1999 John Wiley & Sons, Ltd.
Strategic Management Journal
Volume 20, Issue 2, pages 195–204, February 1999
How to Cite
Hulland, J. (1999), Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strat. Mgmt. J., 20: 195–204. doi: 10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7
- Issue published online: 8 FEB 1999
- Article first published online: 8 FEB 1999
- Manuscript Accepted: 7 APR 1998
- Manuscript Received: 4 NOV 1996
- causal modeling;
- measurement issues;
- partial least squares;
- strategic management research issues
Advances in causal modeling techniques have made it possible for researchers to simultaneously examine theory and measures. However, researchers must use these new techniques appropriately. In addition to dealing with the methodological concerns associated with more traditional methods of analysis, researchers using causal modeling approaches must understand their underlying assumptions and limitations.
Most researchers are well equipped with a basic understanding of LISREL-type models. In contrast, current familiarity with PLS in the strategic management area is low. The current paper reviews four recent studies in the strategic management area which use PLS. The review notes that the technique has been applied inconsistently, and at times inappropriately, and suggests standards for evaluating future PLS applications. Copyright © 1999 John Wiley & Sons, Ltd.