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Research Article

Modeling customer relationships as Markov chains

  1. Phillip E. Pfeifer,
  2. Robert L. Carraway

Article first published online: 24 APR 2000

DOI: 10.1002/(SICI)1520-6653(200021)14:2<43::AID-DIR4>3.0.CO;2-H

Issue

Journal of Interactive Marketing

Journal of Interactive Marketing

Volume 14, Issue 2, pages 43–55, Spring 2000

Additional Information

How to Cite

Pfeifer, P. E. and Carraway, R. L. (2000), Modeling customer relationships as Markov chains. J. Interactive Mark., 14: 43–55. doi: 10.1002/(SICI)1520-6653(200021)14:2<43::AID-DIR4>3.0.CO;2-H

Author Information

  1. Darden School of Business, Charlottesville, Virginia.

Publication History

  1. Issue published online: 24 APR 2000
  2. Article first published online: 24 APR 2000

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