Psychology & Marketing

Cover image for Psychology & Marketing

February 1996

Volume 13, Issue 2

Pages fmi–fmi, 125–233

  1. Masthead

    1. Top of page
    2. Masthead
    1. Masthead (page fmi)

      Article first published online: 13 MAR 2007 | DOI: 10.1002/mar.4220130201

    1. Psychology, marketing, and direct mail: A call for theory (pages 125–127)

      Paul M. Biner

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199602)13:2<125::AID-MAR1>3.0.CO;2-H

    2. Influences on consumer response to direct mail coupons: An integrative review (pages 129–156)

      Kapil Bawa

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199602)13:2<129::AID-MAR2>3.0.CO;2-H

    3. Application of compliance techniques to direct-mail requests for charitable donations (pages 157–170)

      James M. Weyant

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199602)13:2<157::AID-MAR3>3.0.CO;2-E

    4. Sociodemographic factors and mail survey response (pages 171–184)

      Kathy E. Green

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199602)13:2<171::AID-MAR4>3.0.CO;2-C

    5. Toward a conceptualization of mail survey response behavior (pages 185–209)

      Terry L. Childers and Steven J. Skinner

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199602)13:2<185::AID-MAR5>3.0.CO;2-B

    6. Mail advertising and consumer behavior (pages 211–233)

      Jean Li Rogers

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199602)13:2<211::AID-MAR6>3.0.CO;2-I

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