Psychology & Marketing

Cover image for Psychology & Marketing

January 1997

Volume 14, Issue 1

Pages 1–97

    1. Acculturation levels and shopping orientations of Asian-American consumers (pages 1–18)

      Shiretta F. Ownbey and Patricia E. Horridge

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199701)14:1<1::AID-MAR1>3.0.CO;2-J

    2. Concern for appropriateness and ad context effects (pages 19–28)

      Kevin Celuch, Mark Slama and Susan Schaffenacker

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199701)14:1<19::AID-MAR2>3.0.CO;2-R

    3. Exploring the relationships among liminal transitions, symbolic consumption, and the extended self (pages 29–47)

      Charles H. Noble and Beth A. Walker

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199701)14:1<29::AID-MAR3>3.0.CO;2-Q

    4. Consumption situations and the effects of brand image on consumers' brand evaluations (pages 49–70)

      Timothy R. Graeff

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199701)14:1<49::AID-MAR4>3.0.CO;2-O

    5. The role of materialism, religiosity, and demographics in subjective well-being (pages 71–97)

      Priscilla A. La Barbera and Zeynep Gürhan

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199701)14:1<71::AID-MAR5>3.0.CO;2-L

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