Psychology & Marketing

Cover image for Psychology & Marketing

March 1998

Volume 15, Issue 2

Pages 117–193

    1. Marketing history: Illuminating marketing's clandestine subdiscipline (pages 117–123)

      Alfred C. Holden and Laurie Holden

      Version of Record online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199803)15:2<117::AID-MAR1>3.0.CO;2-F

    2. The early American style: A history of marketing and consumer values (pages 125–143)

      Terrence H. Witkowski

      Version of Record online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199803)15:2<125::AID-MAR2>3.0.CO;2-E

    3. Biography as a methodology for studying the history of marketing ideas (pages 161–173)

      D. G. Brian Jones

      Version of Record online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199803)15:2<161::AID-MAR4>3.0.CO;2-A

    4. Woman to women: Social marketing an idea to the new world (pages 175–193)

      Laurie Holden and Alfred C. Holden

      Version of Record online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199803)15:2<175::AID-MAR5>3.0.CO;2-9

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