Psychology & Marketing

Cover image for Psychology & Marketing

July 1998

Volume 15, Issue 4

Pages 301–403

    1. Guest editorial ambush marketing: Examining the perspectives (pages 301–304)

      Tony Meenaghan

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199807)15:4<301::AID-MAR1>3.0.CO;2-C

    2. Ambush marketing: Corporate strategy and consumer reaction (pages 305–322)

      Tony Meenaghan

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199807)15:4<305::AID-MAR2>3.0.CO;2-C

    3. Ambush marketing: The undeserved advantage (pages 323–331)

      Michael Payne

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199807)15:4<323::AID-MAR3>3.0.CO;2-A

    4. The legal and practical prevention of ambush marketing in sports (pages 333–348)

      Stephen Townley, Dan Harrington and Nicholas Couchman

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199807)15:4<333::AID-MAR4>3.0.CO;2-9

    5. Ambush marketing: The ethical issues (pages 349–366)

      Paul O'Sullivan and Patrick Murphy

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199807)15:4<349::AID-MAR5>3.0.CO;2-8

    6. Ambush marketing: Is confusion to blame for the flickering of the flame? (pages 367–383)

      David Shani and Dennis M. Sandler

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199807)15:4<367::AID-MAR6>3.0.CO;2-6

    7. The implications of recency and gender effects in consumer response to ambush marketing (pages 385–403)

      Stephen R. McDaniel and Lance Kinney

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199807)15:4<385::AID-MAR7>3.0.CO;2-4

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