Psychology & Marketing

Cover image for Psychology & Marketing

August 1998

Volume 15, Issue 5

Pages 405–501

    1. Consumer demand for counterfeit goods (pages 405–421)

      Gail Tom, Barbara Garibaldi, Yvette Zeng and Julie Pilcher

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199808)15:5<405::AID-MAR1>3.0.CO;2-B

    2. Personal taste and family face: Luxury consumption in Confucian and western societies (pages 423–441)

      Nancy Y. Wong and Aaron C. Ahuvia

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199808)15:5<423::AID-MAR2>3.0.CO;2-9

    3. Relationship marketing effectiveness: The role of involvement (pages 443–459)

      Mary Ellen Gordon, Kim McKeage and Mark Alexander Fox

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199808)15:5<443::AID-MAR3>3.0.CO;2-7

    4. When does comparative advertising influence brand attitude? The role of delay and market position (pages 461–475)

      Amitava Chattopadhyay

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199808)15:5<461::AID-MAR4>3.0.CO;2-5

    5. An examination of consumers' use of heuristic cues in making satisfaction judgments (pages 477–501)

      Anna Mattila

      Article first published online: 7 DEC 1998 | DOI: 10.1002/(SICI)1520-6793(199808)15:5<477::AID-MAR5>3.0.CO;2-4

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