Psychology & Marketing

Cover image for Psychology & Marketing

January 1999

Volume 16, Issue 1

Pages 1–86

    1. Government-sponsored lotteries: Exploring purchase and nonpurchase motivations (pages 1–20)

      Anthony D. Miyazaki, Jeff Langenderfer and David E. Sprott

      Version of Record online: 11 JAN 1999 | DOI: 10.1002/(SICI)1520-6793(199901)16:1<1::AID-MAR1>3.0.CO;2-W

    2. Possession enhancement in an interpersonal context: An extension of the mere ownership effect (pages 21–34)

      K. Paul Nesselroade Jr., James K. Beggan and Scott T. Allison

      Version of Record online: 11 JAN 1999 | DOI: 10.1002/(SICI)1520-6793(199901)16:1<21::AID-MAR2>3.0.CO;2-9

    3. Customer response to intangible and tangible service factors (pages 51–68)

      Kirk L. Wakefield and Jeffrey G. Blodgett

      Version of Record online: 11 JAN 1999 | DOI: 10.1002/(SICI)1520-6793(199901)16:1<51::AID-MAR4>3.0.CO;2-0

    4. The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments (pages 69–86)

      Thomas W. Cline and James J. Kellaris

      Version of Record online: 11 JAN 1999 | DOI: 10.1002/(SICI)1520-6793(199901)16:1<69::AID-MAR5>3.0.CO;2-9

SEARCH

SEARCH BY CITATION