Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Persuasion and Marketing

March 1999

Volume 16, Issue 2

Pages 87–194

Issue edited by: Thomas F. Stafford

    1. Guest editorial: Persuasion and marketing (pages 87–90)

      Thomas F. Stafford

      Version of Record online: 5 FEB 1999 | DOI: 10.1002/(SICI)1520-6793(199903)16:2<87::AID-MAR1>3.0.CO;2-I

    2. Of tricks and tumors: Some little-recognized costs of dishonest use of effective social influence (pages 91–98)

      Robert B. Cialdini

      Version of Record online: 5 FEB 1999 | DOI: 10.1002/(SICI)1520-6793(199903)16:2<91::AID-MAR2>3.0.CO;2-W

    3. Ad repetition in a cluttered environment: The influence of type of processing (pages 99–118)

      Prashant Malaviya, Joan Meyers-Levy and Brian Sternthal

      Version of Record online: 5 FEB 1999 | DOI: 10.1002/(SICI)1520-6793(199903)16:2<99::AID-MAR3>3.0.CO;2-5

    4. Television and persuasion: Effects of the programs between the ads (pages 119–140)

      L. J. Shrum

      Version of Record online: 5 FEB 1999 | DOI: 10.1002/(SICI)1520-6793(199903)16:2<119::AID-MAR4>3.0.CO;2-R

    5. Everyday persuasion knowledge (pages 185–194)

      Marian Friestad and Peter Wright

      Version of Record online: 5 FEB 1999 | DOI: 10.1002/(SICI)1520-6793(199903)16:2<185::AID-MAR7>3.0.CO;2-N

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