Psychology & Marketing

Cover image for Psychology & Marketing

May 1999

Volume 16, Issue 3

Pages 195–285

    1. Affect intensity revisited: Individual differences and the communication effects of emotional stimuli (pages 195–209)

      Maggie Geuens and Patrick De Pelsmacker

      Version of Record online: 14 APR 1999 | DOI: 10.1002/(SICI)1520-6793(199905)16:3<195::AID-MAR1>3.0.CO;2-Z

    2. The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases (pages 225–243)

      John R. Doyle, David J. O'Connor, Gareth M. Reynolds and Paul A. Bottomley

      Version of Record online: 14 APR 1999 | DOI: 10.1002/(SICI)1520-6793(199905)16:3<225::AID-MAR3>3.0.CO;2-X

    3. The association between adolescents' receiver characteristics and exposure to the alcohol warning label (pages 245–259)

      Liva Nohre, David P. MacKinnon, Alan W. Stacy and Mary Ann Pentz

      Version of Record online: 14 APR 1999 | DOI: 10.1002/(SICI)1520-6793(199905)16:3<245::AID-MAR4>3.0.CO;2-S

    4. Long-term effects of alcohol warning labels: Findings from a comparison of the United States and Ontario, Canada (pages 261–282)

      Thomas K. Greenfield, Karen L. Graves and Lee A. Kaskutas

      Version of Record online: 14 APR 1999 | DOI: 10.1002/(SICI)1520-6793(199905)16:3<261::AID-MAR5>3.0.CO;2-Z

    5. Demography for Business Decision Making (pages 283–285)

      Donald W. Bogie

      Version of Record online: 14 APR 1999 | DOI: 10.1002/(SICI)1520-6793(199905)16:3<283::AID-MAR6>3.0.CO;2-O

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