Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Social Desirability Bias

February 2000

Volume 17, Issue 2

Pages 73–163

Issue edited by: Robert A. Fisher

    1. The future of social-desirability bias research in marketing (pages 73–77)

      Robert J. Fisher

      Version of Record online: 30 DEC 1999 | DOI: 10.1002/(SICI)1520-6793(200002)17:2<73::AID-MAR1>3.0.CO;2-L

    2. Social desirability bias: A neglected aspect of validity testing (pages 79–103)

      Maryon F. King and Gordon C. Bruner

      Version of Record online: 30 DEC 1999 | DOI: 10.1002/(SICI)1520-6793(200002)17:2<79::AID-MAR2>3.0.CO;2-0

    3. Social-desirability bias and the validity of self-reported values (pages 105–120)

      Robert J. Fisher and James E. Katz

      Version of Record online: 30 DEC 1999 | DOI: 10.1002/(SICI)1520-6793(200002)17:2<105::AID-MAR3>3.0.CO;2-9

    4. Gender stereotypes and social-desirability effects on charity donation (pages 121–136)

      Therese A. Louie and Carl Obermiller

      Version of Record online: 30 DEC 1999 | DOI: 10.1002/(SICI)1520-6793(200002)17:2<121::AID-MAR4>3.0.CO;2-G

    5. Socially desirable response sets: The impact of country culture (pages 149–163)

      Karen L. Middleton and Jeri Lynn Jones

      Version of Record online: 30 DEC 1999 | DOI: 10.1002/(SICI)1520-6793(200002)17:2<149::AID-MAR6>3.0.CO;2-L

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