Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Counterfactual Thinking

April 2000

Volume 17, Issue 4

Pages 277–368

Issue edited by: Neal Roese

    1. Counterfactual thinking and marketing: Introduction to the special issue (pages 277–280)

      Neal J. Roese

      Article first published online: 9 MAR 2000 | DOI: 10.1002/(SICI)1520-6793(200004)17:4<277::AID-MAR1>3.0.CO;2-S

    2. What if I find it cheaper someplace else?: Role of prefactual thinking and anticipated regret in consumer behavior (pages 281–298)

      Allen R. McConnell, Keith E. Niedermeier, Jill M. Leibold, Amani G. El-Alayli, Peggy P. Chin and Nicole M. Kuiper

      Article first published online: 9 MAR 2000 | DOI: 10.1002/(SICI)1520-6793(200004)17:4<281::AID-MAR2>3.0.CO;2-5

    3. “It could have been you”: How states exploit counterfactual thought to market lotteries (pages 299–321)

      Janet Landman and Ross Petty

      Article first published online: 9 MAR 2000 | DOI: 10.1002/(SICI)1520-6793(200004)17:4<299::AID-MAR3>3.0.CO;2-E

    4. Counterfactual reasoning in causal judgments: Implications for marketing (pages 323–343)

      Ann L. McGill

      Article first published online: 9 MAR 2000 | DOI: 10.1002/(SICI)1520-6793(200004)17:4<323::AID-MAR4>3.0.CO;2-X

    5. The influence of anticipated counterfactual regret on behavior (pages 345–368)

      John J. Hetts, David S. Boninger, David A. Armor, Faith Gleicher and Ariel Nathanson

      Article first published online: 9 MAR 2000 | DOI: 10.1002/(SICI)1520-6793(200004)17:4<345::AID-MAR5>3.0.CO;2-M

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