Journal of Direct Marketing

Cover image for Journal of Direct Marketing

Spring 1996

Volume 10, Issue 2

Pages fmi–fmi, 1–76, i–ii

Currently known as: Journal of Interactive Marketing

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Abstracts
    5. Report Card
    6. Call for Papers
    1. Masthead (page fmi)

      Version of Record online: 13 MAR 2007 | DOI: 10.1002/dir.4000100201

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Abstracts
    5. Report Card
    6. Call for Papers
    1. From the Practitioners. The Rodalization Process (pages 1–3)

      Robert J. Teufel

      Version of Record online: 13 MAR 2007 | DOI: 10.1002/dir.4000100202

    1. International direct marketing: Export value chain, transaction cost, and the triad (pages 13–23)

      Syed H. Akhter

      Version of Record online: 31 MAR 1999 | DOI: 10.1002/(SICI)1522-7138(199621)10:2<13::AID-DIR3>3.0.CO;2-1

    2. Procedures to improve the house list segment tests (pages 24–35)

      Ping Wang and Joanna R. Baker

      Version of Record online: 31 MAR 1999 | DOI: 10.1002/(SICI)1522-7138(199621)10:2<24::AID-DIR4>3.0.CO;2-0

    3. Predicting payment and nonpayment of direct mail obligations: Profiling good and bad credit risks (pages 36–43)

      James W. Peltier, John A. Schibrowsky and John W. Davis

      Version of Record online: 31 MAR 1999 | DOI: 10.1002/(SICI)1522-7138(199621)10:2<36::AID-DIR5>3.0.CO;2-#

    4. An analysis of information content in infomercial programs (pages 44–55)

      Michael T. Elliott and Pamela Lockard

      Version of Record online: 31 MAR 1999 | DOI: 10.1002/(SICI)1522-7138(199621)10:2<44::AID-DIR6>3.0.CO;2-Z

    5. Direct marketing usage by older men: Chronological age versus retirement (pages 56–66)

      John J. Burnett

      Version of Record online: 31 MAR 1999 | DOI: 10.1002/(SICI)1522-7138(199621)10:2<56::AID-DIR7>3.0.CO;2-Y

  3. Abstracts

    1. Top of page
    2. Masthead
    3. Editorial
    4. Abstracts
    5. Report Card
    6. Call for Papers
    1. Abstracts (pages 67–72)

      Version of Record online: 13 MAR 2007 | DOI: 10.1002/dir.4000100204

  4. Report Card

    1. Top of page
    2. Masthead
    3. Editorial
    4. Abstracts
    5. Report Card
    6. Call for Papers
  5. Call for Papers

    1. Top of page
    2. Masthead
    3. Editorial
    4. Abstracts
    5. Report Card
    6. Call for Papers
    1. Call for papers (pages i–ii)

      Version of Record online: 13 MAR 2007 | DOI: 10.1002/dir.4000100206

SEARCH

SEARCH BY CITATION